Monday, February 9, 2015

Logo- The Bike Lane

This logo is for my dad's bike shop that he wants to open when he retires. I went with the colors yellow, orange, black and white because those are common colors for cyclist, and they're my dad's favorite colors too. I thought of the name "The Bike Lane" with my dad because we thought it was unique and different from all the bike stores he has seen. The black edge symbolizes the bike tires. I decided to make the word "bike" larger than the rest so it would stand out. I had so much fun making this logo and hopefully one day it will be used for my dad's store!








Sunday, February 1, 2015

Logo Critique



I think this logo is very appealing to the audience that it is trying to attract. Cyclists all around the world see this logo and they know what it means. I think the design is very fun and different because of the font and how they connect the yellow circle with the O and the R of the word tour so it looks like a person riding a bike. The logo was very clever and promotes the tour very well. (The tour of France is an annual multiple stage bicycle race primarily held in France)


Chanel specializes in haute couture and ready to wear clothes, luxury goods and fashion accessories. Men and women all over the world know about this company and its logo. This logo is printed on their handbags, clothing, shoes, keychains, perfumes, etc. The two C's on the logo in which one is inverted, mean Coco Chanel which is the name of the founder of the company. Since the name Chanel alone is so famous already, the logo did a good job by just adding the name and the two C's which make it even more unique. 


When I first looked at this logo I did not think it was a coffee shop, so in my opinion, thats the first problem with the logo. The colors are very weird because coffee shops usually have darker and softer colors. The design has a cross in the middle which even makes it harder to think that it is a place where they sell coffee.  


This logo was not very appealing either because of the color choice, and the interesting figure that is supposed to look like a cobra. It look plain and unattractive. If this logo was made smaller to fit in like a business card, the figure of the cobra might be misunderstood. They tried to put the cobra in the form of the C but it stands out too much and looks strange. 


The name of this company doesn't fit well with the design they chose for their logo. People who might see this for the first time will not understand what a doctor has to do with a car without wheels. The logo is very simple and has no color so it will not attract at all. The word "detail" means a small elaborated element of a work of art, craft or design. This logo doesn't show any detail or creativity.